Paid search that pays back
Google Ads and Microsoft Ads campaigns managed for profit, with tight keyword control, sharp ad copy and bidding that follows your margins rather than vanity clicks.
Every click has a job to do.
Wasted spend usually hides in broad match terms, weak landing pages and conversion tracking that counts the wrong things. Arkaa Global rebuilds account structure around profitable intent, connects offline sales data where possible and tests creative continuously. You see cost per acquisition and return on ad spend by campaign, so you always know which pound, dollar or yen is earning its keep.
- Account restructure around buyer intent
- Conversion tracking and offline import
- Weekly search term and negative keyword reviews
Our PPC Management Cycle
Account Review
We inspect structure, match types, bidding, tracking and landing pages to show exactly where budget is leaking today.
- Spend waste estimate
- Tracking accuracy test
- Quality Score review
Rebuild & Launch
Campaigns are reorganised by product line and intent, with fresh ad copy, extensions and audience layers ready to go live.
- Intent-based ad groups
- Responsive ad variants
- Audience and location layers
Optimise Weekly
Search terms, bids, budgets and device splits are reviewed every week, and underperforming elements are paused fast.
- Negative keyword mining
- Bid strategy tuning
- Budget pacing checks
Test & Report
Structured A/B tests on ads and landing pages run every month, with a clear report on spend, conversions and next steps.
- Landing page experiments
- Monthly ROAS report
- Quarterly growth plan
PPC Management FAQs
Related services.
