TV reach with digital precision
Put your brand on the big screen through streaming apps and smart TVs, targeted by household audience and measured all the way to website visits and sales.
Television, finally measurable.
Viewers have moved from broadcast schedules to streaming apps, and advertising has followed. Connected TV lets you target households by interest, location or past behaviour, with ads that cannot usually be skipped. Arkaa Global plans the media, adapts your video for living room screens and links impressions to site traffic, so a channel once judged on gut feel can be judged on data.
- Household-level audience targeting
- Video adaptation for TV screens
- Cross-device measurement to site visits
Taking Your Brand To Streaming
Audience & Market
We pick target households and regions, and estimate the reach and frequency your budget can buy in each country.
- Household audience build
- Regional reach estimates
- Budget scenarios
Creative Readiness
Existing video is cut to 15 and 30 second versions, with captions, safe zones and clear calls to action for TV viewing.
- 15 and 30 second edits
- TV safe zone checks
- QR code or vanity URL
Media Buying
Inventory is booked across premium streaming apps and devices, with frequency caps to avoid annoying the same household.
- Premium app inventory
- Device and app mix
- Household frequency caps
Measure Impact
Device graph matching ties ad views to later site visits and conversions, showing the lift CTV delivers on other channels.
- Site visit lift
- Search uplift analysis
- Completion rate tracking
Connected TV & OTT Advertising FAQs
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