Large budgets, precise control
For advertisers spending across dozens of accounts, currencies and business units, we bring automation, feed management and governance that keep big budgets efficient.
One strategy across every account.
Enterprise paid search fails when regional teams bid against each other, product feeds fall out of sync and reporting arrives weeks late. We consolidate account architecture, build scripts and rules that manage thousands of keywords, and align Shopping and Performance Max feeds with inventory. Finance and marketing leaders get one view of spend and return across Tokyo, London, Dubai and beyond.
- MCC-level structure and naming standards
- Feed optimisation for Shopping and Performance Max
- Automated rules, scripts and anomaly alerts
Running Paid Search At Scale
Portfolio Audit
We review every account under your manager account to spot overlap, cannibalisation, inconsistent tracking and budget silos.
- Cross-account overlap check
- Tracking parity review
- Budget allocation model
Architecture & Feeds
Accounts are standardised and product feeds are enriched so titles, attributes and pricing match what shoppers actually search.
- Naming conventions
- Feed rule engine
- Category-level budgets
Automation Layer
Scripts and bidding portfolios handle routine changes, while alerts flag sudden cost spikes or conversion drops within hours.
- Custom Google Ads scripts
- Portfolio bid strategies
- Anomaly notifications
Governance & Insight
Monthly business reviews cover performance by region and unit, with forecasts that help plan next quarter's investment.
- Unified spend dashboard
- Spend forecasting
- Stakeholder reviews
Enterprise PPC Management FAQs
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